Event Micro Site

Introduction

Digital MarketingEvent Micro Site is a website mainly built for promoting short term or special promotion event, It is one of the Digital Marketing strategy.

Connect with FacebookUsing different relevant keywords (Google Adwords) and use different ad format including images and videos can attract users to visit the event micro site.

Focus on the brand valueA micro site will usually have design which is lively and cheerful. The product or the promotion will also be emphasized on the micro site, so it not only aesthetically pleasing, but also improving the effectiveness of the campaign.

Fan base increment and engagementTo get the most benefit out of it, fun activities like lucky draw, sharing session or quiz activities can be held on the micro site. This is also to attract more fans and visitors to the micro site.

Advantages of micro site

Having flexibilityBy the connection of micro site and fan page, we can gain more impressions and target our TA more accurately.

Bring entertainment experienceWe can attract more fans and prove our brand value by having interesting mirco site.

Interacting with fansMicro pages can bring more interaction with fans by lucky draw, quiz and sharing sessions.

Collecting dataMicro site can analyst user types and find more specific potential users by connecting with facebook.

Getting started
Discussion and planning
Communicate campaign objectives, website structure, style and design. Professional advices will be provided as well.
Price quotation
Final confirmation on everything with a price quotation.
Contract and Deposit Payment
Contract review and deposit payment. Clients provide artwork or material (optional).
Designer draft the layout and design according to client's needs.
Once clients confirm everything, designer proceed and starts developing.
Website layout confirmation
Website layout final confirmation with client before proceed to the next step.
Programme writing
Programme developer submit the prototype to client and client perform pilot run. Debugging process will be performed when there is error.
Official launch
When we revise all contents, customer can choose the host and URL, then our website can be launched officially, then we will add the tracking code of Google Analytic to know the performance, and we will help to log in the main portal website( yahoo, Google, Bing)